🇪🇬
Egypt
0
Advertising budgets managed across experience
0
ROAS benchmark supplied for Egypt
Egypt · KSA · UAE
Senior Media Buyer &Performance Marketing Specialist
Data-Driven Strategy. Measurable Growth.
Scaling Lead Generation & E-commerce across Egypt, KSA & UAE.
Google Ads · Meta Ads · Tracking · CRO
7.86xROAS
10.6K+Conversions
Growth ↑Performance
0Years Experience
0Equivalent Media Spend Managed
0Peak ROAS
0Core Markets
Market Performance
Spend & ROAS by Market
Career-level and supplied account snapshots kept in their original currencies to avoid mixing markets.
🇸🇦
Saudi Arabia
0
Meta spend shown in supplied account snapshot
Google sales snapshot also shows 84.5K SAR cost. Kept separate because the scopes may differ.
0
Portfolio ROAS benchmark shown in Version 6
🇦🇪
United Arab Emirates
0
Paid media spend — AED account snapshot
116,880 clicks · 10,655 conversions · 14.08 AED cost / conversion.
0
ROAS benchmark supplied for UAE
Services
What I Do
Performance marketing built around measurable business outcomes.
G
Google Ads
Search · PMax · Shopping · YouTube
M
Meta Ads
Acquisition · Leads · Remarketing
↗
Performance Strategy
Planning · Testing · Scaling
L
Lead Generation
Qualified Leads · CPL Optimization
$
E-commerce Growth
Sales · CPA · ROAS
T
Tracking & CRO
GA4 · GTM · Conversion Optimization
Selected Work
Clients & Projects
Selected projects across Egypt, Saudi Arabia and the UAE.
Case Studies
Selected Performance
Real campaigns. Measurable outcomes.
E-commerce Demo
Shopify Performance Dashboard
A portfolio demo showing how I read store performance and connect paid media to commercial KPIs.
Portfolio Demo
E-commerce Performance Analysis
Sales, orders, conversion rate, average order value and ROAS presented in one decision-making view.
0Total Sales
0Total Orders
0Conversion Rate
0Average Order Value
0ROAS
Version 6 Results
Performance Library
Key screenshots and metrics restored from the referenced deployment, preserving the original numbers and scope.
Account-Level Data
Google Ads — AED Account
149,971.60 AEDPaid Media Spend
116,880Clicks
10,655Conversions
14.08 AEDCost / Conversion
Saudi Sales Snapshot
Google Ads — Saudi Sales
313KClicks
16.6MImpressions
1.73M SARPurchases / Sales Value
84.5K SARAd Cost
Campaign-Level Data
Google Ads — Conversion Efficiency
18.6KClicks
1.84KConversions
15.98 AEDCost / Conversion
1.25MImpressions
Meta Account Data
Meta Ads — Lead Gen & Messaging
295,210.41 SARMeta Spend
11,605,268Total Impressions
146Total Leads
2,703,351Total Reach
SEO Result
SEO — Search Console Growth
1.38KClicks
25.2KImpressions
5.5%CTR
10.4Average Position
SEO Case Study
Organic Search Growth
65.4KTotal Clicks
5.52MTotal Impressions
1.2%Average CTR
#8Average Position
Campaign-Level Data
Google Ads — Additional Conversion Result
5.24KClicks
429.92Conversions
22.79 AEDCost / Conversion
9.8K AEDSpend
Account-Level Data
Meta Ads — Scale Snapshot
296,932.90Total Spend
12,122,185Impressions
2,807,517Reach
2,313Top Messaging Result
Case Study Detail Experience
From challenge to measurable result.
Google Ads
Challenge → Conversion efficiency
Objective → Scalable acquisition
Strategy → Intent-led structure
Execution → Search + optimization
Results → 10.6K+ conversions · 14.08 AED
Key Learning → Structure around conversion quality.
E-commerce
Challenge → Profitable scale
Objective → Revenue growth
Strategy → Product + intent focus
Execution → Budget toward winners
Results → 7.86x ROAS · 1.73M SAR
Key Learning → Scale only where margin supports it.
SEO
Challenge → Organic visibility
Objective → Qualified search growth
Strategy → Technical + on-page
Execution → Keywords + content
Results → 65.4K clicks · 5.52M impressions
Key Learning → Compounding visibility needs technical consistency.
Markets
Core Markets
🇪🇬 Egypt🇸🇦 Saudi Arabia🇦🇪 UAE
Experience Across
Industries
E-commerceHealthcareServicesB2BTravelIndustrialHospitalityAutomotive
Capabilities
Skills & Expertise
Core skills across paid media, growth, analytics, tracking and e-commerce.
Media Buying — budget allocation, pacing and scaling
Google Ads — Search, PMax, Shopping and YouTube
Meta Ads — acquisition, lead generation and remarketing
TikTok Ads — prospecting, creative testing and performance campaigns
Snapchat Ads — GCC audience acquisition and campaign optimization
Performance Strategy — planning, testing frameworks and profitable scaling
Lead Generation — CPL optimization, lead quality and funnel efficiency
E-commerce Growth — sales, CPA, ROAS and purchase optimization
GA4 & GTM — measurement planning, tags and event tracking
Meta Pixel & CAPI — conversion signals and server-side measurement
WhatsApp Tracking / API — click tracking, lead flows and conversion workflows
CRO — landing-page analysis and conversion optimization
A/B Testing — creatives, audiences, offers and landing pages
SEO — technical, on-page, keyword research and content optimization
Search Console — organic performance monitoring and search insights
Reporting — KPI analysis, performance reviews and actionable insights
Market Experience — Egypt, Saudi Arabia and UAE
Business Models — e-commerce, services, B2B and local lead generation
Approach
How I Work
01
Understand
Business & Customer
02
Track
Data & Conversions
03
Structure
Campaign Architecture
04
Test
Creative & Audiences
05
Optimize
Performance & Budget
06
Scale
Profitable Growth
Credentials
Certifications
Each credential is shown as an individual face card with its status kept clear.
Meta Blueprint — Advertising Policies, Creative & Targeting
Meta · Issued 23 Oct 2024
No expiry shownGoogle Ads Search Certification
Google · Issued 14 Mar 2025
Expired 14 Mar 2026Google Ads Video Certification
Google · Issued 2 Apr 2025
Expired 2 Apr 2026Semrush Academy — Keyword Research
Semrush Academy
Expired 25 Aug 2025Advanced Digital Marketing Nanodegree
Udacity · Completed 14 Mar 2023
Completion CredentialHubSpot
HubSpot Academy — Digital Advertising Certified
Paid media strategy, targeting and conversion paths.
Verify Credential →About
Beyond Media Buying
I'm a Senior Media Buyer & Performance Marketing Specialist focused on turning advertising data into measurable business growth. My approach combines Paid Media, Analytics, Tracking and CRO to understand the complete journey from click to conversion.
4.5+ Years · Egypt · KSA · UAE
Contact
Let's Turn Ad Spend Into Measurable Growth.
Have a project, opportunity or performance challenge? Let's talk.
