Egypt · KSA · UAE

Senior Media Buyer &Performance Marketing Specialist

Data-Driven Strategy. Measurable Growth.

Scaling Lead Generation & E-commerce across Egypt, KSA & UAE.
Google Ads · Meta Ads · Tracking · CRO

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Mahmoud Fadlallh, Senior Media Buyer and Performance Marketing Specialist

12xPeak ROAS

10.6K+Conversions

Growth ↑Performance

0Years Experience

0Equivalent Media Spend Managed

0Peak ROAS

0Core Markets

Market Performance

Spend & ROAS by Market

Career-level and supplied account snapshots kept in their original currencies to avoid mixing markets.

🇪🇬

Egypt

Advertising budgets managed across experience

ROAS benchmark supplied for Egypt

🇸🇦

Saudi Arabia

Meta spend shown in supplied account snapshot

Google sales snapshot also shows 84.5K SAR cost. Kept separate because the scopes may differ.

Portfolio ROAS benchmark shown in Version 6

🇦🇪

United Arab Emirates

Paid media spend — AED account snapshot

116,880 clicks · 10,655 conversions · 14.08 AED cost / conversion.

ROAS benchmark supplied for UAE

Services

What I Do

Performance marketing built around measurable business outcomes.

Google Ads

Search · PMax · Shopping · YouTube

Meta Ads

Acquisition · Leads · Remarketing

↗

Performance Strategy

Planning · Testing · Scaling

Lead Generation

Qualified Leads · CPL Optimization

E-commerce Growth

Sales · CPA · ROAS

Tracking & CRO

GA4 · GTM · Conversion Optimization

Selected Work

Clients & Projects

Selected projects across Egypt, Saudi Arabia and the UAE.

Case Studies

Selected Performance

Real campaigns. Measurable outcomes.

Account-Level Data

Google Ads

10.6K+Conversions

14.08 AEDCost / Conversion

View Case Study →

EasierSupply · Saudi Arabia

Profitable E-commerce Growth

7.86xROAS

76,752.84 SARConfirmed Revenue

32Confirmed Orders

9,765.57 SARAd Spend

View Case Study →

Miss Helpers · UAE

Lead Generation Performance

55Google Ads Leads

28WhatsApp Leads

4,204.49 AEDAd Spend

View Case Study →

E-commerce Demo

Shopify Performance Dashboard

A portfolio demo showing how I read store performance and connect paid media to commercial KPIs.

Portfolio Demo

E-commerce Performance Analysis

Sales, orders, conversion rate, average order value and ROAS presented in one decision-making view.

0Total Sales

0Total Orders

0Conversion Rate

0Average Order Value

0ROAS

Version 6 Results

Performance Library

Key screenshots and metrics restored from the referenced deployment, preserving the original numbers and scope.

Account-Level Data

Google Ads — AED Account

149,971.60 AEDPaid Media Spend

116,880Clicks

10,655Conversions

14.08 AEDCost / Conversion

Saudi Sales Snapshot

Google Ads — Saudi Sales

313KClicks

16.6MImpressions

1.73M SARPurchases / Sales Value

84.5K SARAd Cost

Campaign-Level Data

Google Ads — Conversion Efficiency

18.6KClicks

1.84KConversions

15.98 AEDCost / Conversion

1.25MImpressions

Meta Account Data

Meta Ads — Lead Gen & Messaging

295,210.41 SARMeta Spend

11,605,268Total Impressions

146Total Leads

2,703,351Total Reach

Google Ads campaign conversion result visualization

Campaign-Level Data

Google Ads — Additional Conversion Result

5.24KClicks

429.92Conversions

22.79 AEDCost / Conversion

9.8K AEDSpend

Meta Ads account scale result visualization

Account-Level Data

Meta Ads — Scale Snapshot

296,932.90Total Spend

12,122,185Impressions

2,807,517Reach

2,313Top Messaging Result

Case Study Details

From challenge to measurable result.

Account-Level Data

Google Ads

Challenge → Conversion efficiency
Objective → Scalable acquisition
Strategy → Intent-led structure
Execution → Search + optimization
Results → 10.6K+ conversions · 14.08 AED
Key Learning → Structure around conversion quality.

EasierSupply · KSA

E-commerce

Challenge → Profitable scale
Objective → Confirmed revenue growth
Strategy → Product and intent focus
Execution → Budget toward proven demand
Results → 32 confirmed orders · 76,752.84 SAR · 7.86x ROAS
Key Learning → Optimize toward confirmed sales, not gross orders.

Miss Helpers · UAE

Lead Generation

Challenge → Consistent qualified enquiries
Objective → Increase lead volume
Strategy → Search intent and WhatsApp conversion paths
Execution → Google Ads with channel-level tracking
Results → 55 leads · 28 WhatsApp leads · 4,204.49 AED spend
Key Learning → Separate form and WhatsApp outcomes for cleaner optimization.

Experience Across

Industries

E-commerceHealthcareServicesB2BTravelIndustrialHospitalityAutomotive

Capabilities

Skills & Expertise

Core skills across paid media, growth, analytics, tracking and e-commerce.

Media Buying — budget allocation, pacing and scaling

Google Ads — Search, PMax, Shopping and YouTube

Meta Ads — acquisition, lead generation and remarketing

TikTok Ads — prospecting, creative testing and performance campaigns

Snapchat Ads — GCC audience acquisition and campaign optimization

Performance Strategy — planning, testing frameworks and profitable scaling

Lead Generation — CPL optimization, lead quality and funnel efficiency

E-commerce Growth — sales, CPA, ROAS and purchase optimization

GA4 & GTM — measurement planning, tags and event tracking

Meta Pixel & CAPI — conversion signals and server-side measurement

WhatsApp Tracking / API — click tracking, lead flows and conversion workflows

CRO — landing-page analysis and conversion optimization

A/B Testing — creatives, audiences, offers and landing pages

SEO — technical, on-page, keyword research and content optimization

Search Console — organic performance monitoring and search insights

Reporting — KPI analysis, performance reviews and actionable insights

Market Experience — Egypt, Saudi Arabia and UAE

Business Models — e-commerce, services, B2B and local lead generation

Approach

How I Work

Understand

Business & Customer

Track

Data & Conversions

Structure

Campaign Architecture

Test

Creative & Audiences

Optimize

Performance & Budget

Scale

Profitable Growth

Official Recognition

Google Partner

Official Google Partner recognition for performance marketing expertise. Click the badge to open the verified Google Partners company profile.

Performance ✓ Spend ✓ Certifications ✓

Official Google Partner Badge

Credentials

Certifications

Each credential is shown as an individual face card with its status kept clear.

Meta Blueprint — Advertising Policies, Creative & Targeting

Meta · Issued 23 Oct 2024

No expiry shown

Google Ads Search Certification

Google · Issued 28 Aug 2026

Valid until 28 Aug 2027Verify Credential →

Google Ads Video Certification

Google · Issued 28 Aug 2026

Valid until 28 Aug 2027Verify Credential →

Semrush Academy — Keyword Research

Semrush Academy

Expired 25 Aug 2025

Advanced Digital Marketing Nanodegree

Udacity · Completed 14 Mar 2023

Completion Credential

HubSpot Academy — Digital Advertising Certified

HubSpot Academy · Valid from 26 Jul 2026

Valid until 25 Aug 2027Verify Credential →

About

Beyond Media Buying

I'm a Senior Media Buyer & Performance Marketing Specialist focused on turning advertising data into measurable business growth. My approach combines Paid Media, Analytics, Tracking and CRO to understand the complete journey from click to conversion.

4.5+ Years · Egypt · KSA · UAE

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